Adam Scepaniak 01.25.24
Wiley X, known for designing and manufacturing protective eyewear, has announced three new models of shooting glasses at this year’s SHOT Show. The new designs, named the Founder, Recon, and Sierra, come with various frame designs and lens colors and combinations.
According to Wiley X, the Founder model, boasts six different lens and color combinations. The Recon and Sierra models cater to a more varied consumer base with four and five lens and color combinations respectively. The glasses are part of the brand’s Active 6 Series of lifestyle glasses.
Product specs for the new models are:
– Founder: 6 Lens and Color Combinations
– Recon: 4 Lens and Color Combinations
– Sierra: 5 Lens and Color Combinations
– Long-Lasting, Unyielding Protection
– Updated Logo and Brand Refresh for 2024
As part of its brand mission, Wiley X aims to “build the world’s best protective eyewear”. The new models are the first to feature the updated logo as part of a brand refresh for 2024, whilst also incorporating what Wiley X refers to as “superior materials and innovative manufacturing processes”.
Originating as Protective Optics in 1987, Wiley X was founded by U.S. Army Veteran Myles Freeman Sr., with the aim of creating world class protective eyewear. After several name and location changes, the company continues to innovate eyewear products that don’t compromise on protection.
The company has carved a niche for itself in the eyewear industry. As an American private company, Wiley X designs and manufactures protective eyewear for needs across civilian life, from motorsport and cycling to fishing and hunting. Wiley X eyewear meets the ANSI Z87.1+ standards for clarity, high-velocity and high mass impacts.
Wiley X has enjoyed various partnerships over its lifetime. The company’s products have been featured in entertainment industry productions like American Sniper, Army of the Dead, and Big Little Lies. In 2002, the company had its major breakthrough moment when the 82nd Airborne Division became the first to buy Wlley X in bulk, ordering thousands of the SG-1s goggles.